Have you heard about the marketing campaign for Aqua Teen Hunger Force on Adult Swim? It lead to a few problems, and arrests, around Boston. The story can be found many places, including here.
A couple of quotes form the article:
Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.
The devices displayed a "Mooninite" -- an outer-space delinquent who makes frequent appearances on the cartoon -- greeting passersby with an upraised middle finger.
Makes me wonder how much thought wass put into the planning.
Of course, I also wonder about the people who saw the "device", a circuit board and battery, and decided to shutdown Boston for a day. Apparently the other 9 cities didn't get shutdown, or at least didn't get any coverage.
Silly people, all of 'em.ReplyDelete
There was a good article in the local free paper about how apparently the ratings for the show had a little blip (probably due to this stunt) but actually decreased in their target demographic (males 18-35 or whatever that category is).
Maybe people got tired of that publicity stunt really fast.